Good Samaritan Society Digital Content Specialist in SIOUX FALLS, South Dakota
Job Description Digital Content Specialists provide engaging and relevant content for the Society's external website and social media platforms. This position is responsible for organizing, managing and contributing customer support to all digital channels. Day-to-day activities include writing and editing web content, reviewing web support requests, making content updates and performing site maintenance for company-related internet and intranet sites. This position uses content management, portal software and Adobe Creative Suite to manage and deploy the sites it operates, and Microsoft Word, Powerpoint and Excel for reporting and analytics. Manage and execute all aspects of digital messaging support, development, optimization and maintenance, including:
Prioritizing requests and collaborating with co-workers to create, review, update, publish and optimize consumer resources and relevant news content in support of the sales and marketing goals of the Good Samaritan Society.
Interpreting indepth data from sources such as Google Analytics to help inform ongoing communications strategy reviews.
Writing and editing content for various internal and external audiences.
Contributing engaging and effective content for the organization’s current social media accounts.
Researching and writing original articles, editing and reviewing submitted information, and creating other content that builds the Society's brand and reflects the organization's mission.
Capturing still photos and video images, including customer and employee interviews and testimonials.
Receiving, triaging, managing and responding to daily customer inquiries and web support requests.
Preparing photos, graphics, videos and other multimedia for posting to various online channels.
Providing digital expertise for creation of virtual tours, online registration and promotion forms, and other digital materials as appropriate.
Auditing web pages for readability, interactivity and search engine optimization based on current analytics and business goals.
Providing input to communications management on strategies to reach new audiences and drive traffic to social media platforms and the website.
Collaborating with co-workers and training other staff members. Qualifications Bachelor's degree required in communications, journalism, marketing, digital media, web/graphic design or similar field or equivalent professional experience. Previous professional experience required in writing for the web, writing for publications and using social media in an organizational setting. Must have experience with website maintenance and/or website development; SEO/SEM; Expression Engine or comparable web page editor; and email, social media and/or display advertising campaigns. Experience analyzing organizational data, and collaborating with co-workers to recommend alternative courses of action and attain performance targets. Strong writing, editing and proofreading skills. Excellent organization and people skills. Demonstrated familiarity with Associated Press style. Solid analytical and data-driven thinking skills. Proficient in both PC and Mac platforms and in computer software programs that include, but are not limited to, standard web CMS products, Google Analytics, InDesign, Photoshop, and Microsoft Word and Excel. This is an individual contributor position that works under general supervision and frequently performs non-routine tasks. This position is expected to resolve most questions and problems through interaction with internal and/or external stakeholders, directors, managers, and staff across the organization, and refers only the most complex issues to higher levels. May mentor less experienced colleagues.
Thorough understanding of social media channels, tools, etiquette, best practices, and metrics.
Thorough understanding of website optimization analytics.
Familiarity with industry standard management tools, including group workflow applications and third-party services.
Superior writing and presentation skills.
Ability to handle a variety of complex communication projects simultaneously, on budget and on deadline.
Strategic thinking; ability to see the big picture and small details equally.
Basic photography and video skills.
Ability to act with minimum direction to troubleshoot common technical issues related to Web maintenance tasks. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, citizenship, age, disability, veteran status, genetic information, marital status or other protected status.
Req id: 6544 In the Good Samaritan Society, we believe that "In Christ's Love, Everyone is Someone."
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Location: SIOUX FALLS, SD
Job Type(s): Full-Time
Range: 22.83 - 28.53
Facility: 0010 - National Campus